The Application of Artificial Intelligence in Digital Media Art Design

Abstract

This paper explores the extensive application of artificial intelligence (AI) in digital media art design and its transformative impact on traditional artistic creation methods. By analyzing specific AI applications across key stages—including artistic creation, design and production, as well as presentation and interaction—it reveals AI's crucial role in enhancing creative efficiency, enriching artistic expression, and driving innovation in digital media art. The article also addresses challenges encountered during AI implementation and outlines future development potential for AI within digital media art design.