Analysis of Broadcasting and Television Engineering Technology in the Converged Media Era

Abstract

In the era of converged media, broadcasting and television engineering technology faces new challenges and opportunities. Traditional broadcasting and television engineering technology is gradually transitioning toward digitalization, networking, and intelligentization to meet market demands. This paper explores the development trajectory, core elements, and common issues of broadcasting and television engineering technology in the converged media era, such as funding shortages, signal transmission interference, and a lack of specialized technical personnel. To address these challenges, this paper proposes optimization strategies including increased funding, adoption of advanced transmission technologies, cultivation of high-caliber talent, and promotion of content innovation. Looking ahead, broadcasting and television engineering will leverage network platforms, integrate live streaming technologies, and widely adopt intelligent broadcast systems to achieve more efficient, intelligent, and interactive development.